My fortune said “Create quality makeup for yellow undertones and skincare for sensitive skin at a reasonable price and women will come.” Our fortune is your fortune. My sisters and I started Zhen in 1994 in the kitchen of my home. We never imagined that years later we would be the leaders in the industry for cosmetics for Asian women. We never dreamed we would be featured in publications like People magazine. All we wanted was to create cosmetics for Asian women. We are living the American Dream.
I was thrilled when I found that there were many of you across the country and across the world who felt the same way. I have been fortunate to meet a number of you at our In-store events and love hearing your comments and suggestions.
My sisters and I rediscovered our Asian heritage along the way and will add this Asian flair to our catalog. It could be in the naming of a product after an Asian icon or the use of takeout boxes to remind us of the days working in our parent’s Chinese restaurant. We will suggest Yee Sisters favorites and our “ancient Chinese Secrets” for beauty tips. We hope that you see the humor and pride in both.
The Zhen color collection is especially chosen to work with the yellow undertones and in a neutral palette for everyday use. The skincare collection was developed for sensitive skin. As with all our products you can expect our high quality standard.
As our journey continues we will add more products and keep the tried and true. We may discontinue products as we research and develop new ones.
Sisters don’t lie. Our products are made with quality ingredients, dermatologist tested, and sensitivity tested, hypoallergenic, non-comedogenic and non-animal tested. We will continue to offer great service and your satisfaction is guaranteed.