ARE YOU IN YOUR ELEMENT?

Zhen Introduces Its

Element Collection for Eyes, Lips, Cheeks and Body

Minneapolis, MN – September 2004 – The Chinese believe life is controlled, impart, by a balance of the elements: earth, fire, metal, water and wind.  So, whether you’re trying to land a gig at a Fortune 500 company, on the prowl for a new man or celebrating a new dress size, control your destiny with Zhen Cosmetic’s Element Collection...

“Zhen’s Element Collection offers a glamorous arrangement of make-up that will add sparkle and shine to eyes, lips, cheeks and body,” explains Susan Yee, president of Zhen, the industry leader in beauty and skincare products for Asian women and women with yellow undertones.  “The colors are soft and subtle, and ideal for women of all ages and skin tones.” 

The Collection includes: 

STRAIGHT FLUSH: You don’t have to be a blushing bride to appreciate Zhen’s Element Powder Blushes.  These smooth-as-silk blush duos are perfect for gals on the go.  Use one color for the job interview.  For nighttime, blend the two together to create your own signature shade.  Choose from: Fire - a soft orange and pink-champagne; Water - fuchsia and a sparkling rose; Metal - a shimmering copper and rich gold; and Earth - pale pink and mauve. $15.00

LIP CHIC: Create your own fireworks with Element Lipsticks.  Choose from 7 different sultry shades including fiery metals and soft pastels.  Pick the element to match your mood or mission: Fire - a light copper; Earth - a mauve-gold; Metal - a soft yellow-gold; Water - an iridescent, silver-white; Wind - a rose-gold hue; Wood - a deep rose; and Stone - a purple-bronze. $12.50 each.

ALL THAT GLIMMERS: Looking for an all-over luminous sheen?  Try Element Beauty-to-Go Powder Brush, shiny, sheer loose powders that can be used on face and body.  Choose from: Bronze, Gold or Silver.  An innovative twist and glow brush provides just enough powder to give you a hint of glimmer. $15 each.

Also included in the Element collection is Element Lip Lacquer.  Wear alone or over your favorite Zhen lip color to add a soft shine to your smackers.  Available in Ally - an iridescent, pinky rose or Sara - a shimmering, nude.  $12 each.  Element Powder, shiny, sheer loose powders can be used on face and body.  Choose from: Earth - Mauve; Fire - Copper; Metal - Gold; Water - Silver; and Wind - Rose.  Apply to lids to make your baby blues burst.  Smooth across your décolletage to make that little black dress even sexier.  $10 each.

Zhen’s Element Collection is available by visiting www.zhenbeauty.com, by calling 1-800-457-8455, or at over 125 Ulta Beauty locations nationwide.

Zhen is the leader in foundation and powders for Asian women and women with yellow undertones.  The Zhen Cosmetics collection consists of a full line of products for the face, eyes, lips and skin.